Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
A Practical Guide to B2B Marketing and Sales Alignment By Twelverays Agency
When marketing and sales paddle in sync, growth accelerates—when they don’t, chaos follows. This guide breaks down practical strategies to bridge the gap and turn alignment into revenue growth.
Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success by Matt Hummel
Even in the age of AI and ABM, lead nurturing remains critical. Research shows top-performing teams excel at it, while most struggle to keep up with today’s chaotic buyer journey.
Marketing Must Own The B2B Commercial Operating System: Here’s Why The Future Depends On It by Cameron Partridge
AI won’t fix broken go-to-market systems—it’ll just make the cracks bigger. Forbes argues that marketing must take ownership of the entire commercial system to drive lasting growth.
Strategic Growth: Aligning B2B Marketing & Sales by Proven ROI Marketing Team
Aligned marketing and sales teams can generate 32% more annual revenue. This guide explores why old approaches fail and introduces a new framework for true collaboration.
How to Build a Winning B2B Digital Marketing Strategy for Success by Breakthrough3X
A strong B2B digital marketing strategy combines audience insight, measurable goals, and channels like SEO, content, and email to build trust and generate qualified leads. Success comes from data-driven decisions and consistent, personalized engagement that drives long-term growth.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: Sales & Marketing Alignment, Lead Nurturing, and B2B Digital Marketing Success appeared first on Heinz Marketing.